Nowadays, there are a number of heavy arguments in favor of online store. Firstly, it is obvious that the Internet is the most effective way of attracting a potential client. The number of Ukrainians using Internet for purchases is growing at a frantic pace. At the end of 2016, every fifth Ukrainian made a purchase in online store. Another reason in favor of the withdrawal a business online is savings on leasing. The physical trading platform is much more expensive than its analogue on the Internet. And most importantly, a virtual showcase can accommodate an unlimited number of products. In addition, you are provided with an increase in demand. On average, due to savings in rent and advertising, the cost of a good or service can be reduced by 7-25% on average, compared to the price in offline store.